Sigma 50mm F1.4 DG HSM ART for Canon
The Sigma 50mm F1.4 EX DG HSM is high quality, professional optics and you’ll know it the minute you pick it up. In the past few years, camera manufacturers have overlooked the need for a reasonable fast prime lens that is compact enough for everyday use, yet provides the necessary image quality to meet the highest expectations. Now, with the advent of the APS-C cameras, the long popular 50mm focal length takes on double duty as a portrait length lens of approximately 75mm on most of the small chip cameras.
Canon Kyosei Philosophy
Canon is the leading name in imaging and has been for the past 80 years. We are the leading provider of consumer, business-to-business, and industrial digital imaging solutions. An emphasis on technology is part of Canon’s corporate DNA and we are dedicated to helping people reimagine what is possible through imaging.
We are utilising our imaging technologies to go beyond the rich line up of our existing products to cultivating new areas of business where our imaging technology can push the boundaries of what is possible. This reaches into satellite development, medical advancements, growing the possibilities of print and industrial equipment and network video cameras, which contribute towards building smart cities. Canon’s core strength in optical and imaging technology is also contributing to advances in astronomy.
By constantly tackling new challenges, we firmly believe that we can uphold our corporate philosophy of “Kyosei” which conveys our dedication to seeing all people, regardless of race, religion or culture, harmoniously living and working together for the common good and to contribute to a prosperous society.
Kyosei is Canon’s corporate philosophy and lies at the heart of our brand, business and sponsorship activities. Kyosei is a Japanese word that means living and working together for the common good – a principle that is embraced by all Canon employees. It shapes our mission and our values, the way we treat our people and conduct our business.
Beyond our company activities, Kyosei influences the way we operate within the wider community and with organisations throughout the world. We believe that being a good corporate citizen is of paramount importance and are mindful of how our activities impact on our customers, employees, partners and the world around us.